Dynamo and Making Things join forces to develop original IP

Dynamo Limited and Making Things Studio are combining creative forces to form a studio partnership.

The partnership will see Making Things and Dynamo create and develop original global IPs, each designed with licensing in mind.

“This partnership has been a decade in the making,” said Fi O’Malley, Innovation & Design Director at Making Things Studio.

“We’ve worked in so many different facets together over the years, from client to agency, creator to producer and the last few years, co-consulting. More than ever ‘ideas’ need to be super-charged with invention, innovation and creativity – and that creativity needs to work harder, do more, go further and dig deeper to deliver impact and disruption.

“I’m so excited to work with the talent of Dynamo on this next stage of our collaborations. Our inhouse original IPs are already giving us both so much joy. I’m amped to get pitching!”

The partnership also includes collaborating on full-stack client projects to supercharge ‘story to shelf’ brand creation and bolstering the innovation process with their ‘dream and do’ philosophy – taking concepts, applying design strategy and turning them into commercially viable assets that all in-house departments can utilise.

Dynamo MD Steve Richards added: “Having worked for and with Fi on a host of different projects over the last 10 years, we are so excited to be doing it again in a more truly collaborative way.

“Making Things Studio’s imagination and enthusiasm is brilliant, infectious and it’s supercharging our own abilities in the areas of IP, brand and product creation. From ‘concept to creation’ has never been so true – or meant so much – as it does now with the partnership between Dynamo Limited and Making Things Studio.”

Dynamo Limited and Making Things Studio will be debuting their new IPs this year to potential licensing partners. To get in touch to discuss how this partnership could spark opportunities for your business – or to be on their pitch roster for new IP and inventions – email Steve at [email protected] or Fi at [email protected].