—-
To stay in the loop with the latest features, news and interviews from the creative community around licensing, sign up to our weekly newsletter here
“As long-time fans of EA Sports FIFA, having Ted Lasso and the whole AFC Richmond squad incorporated into the newest version of the game is truly a dream come true,” said Ted Lasso star Jason Sudeikis.
Electronic Arts has partnered with Warner Bros. Interactive Entertainment to bring AFC Richmond – the fictional football club in Ted Lasso – to FIFA 23.
Fans will be able to play as AFC Richmond across multiple game modes, including Career Mode, Kickoff, Online Friendlies and Online Seasons. Jason Sudeikis’ Ted Lasso will also be available as a selectable manager in Career Mode, while AFC Richmond’s stadium, Nelson Road, will also feature.
“I am truly fortunate, and deeply grateful, to have had many special moments in my career thus far, and I consider this experience among the best of them,” said Jason Sudeikis.
“As long-time fans of EA Sports FIFA, having Ted Lasso and the whole AFC Richmond squad incorporated into the newest version of the game is truly a dream come true for myself and the rest of the fellas. Our cast and crew work tremendously hard on this show, and we are flattered that it resonates with so many folks.
“We look forward to our fans having the opportunity to play with, play as, and even play against their favourite AFC Richmond characters.”
David Jackson, VP of Brand for EA Sports FIFA, added: “In a short time and with limited prior experience, Ted Lasso has become a cultural phenomenon, bringing the passion of football and the power of belief to life for millions of fans across the globe.
“We’re thrilled to welcome both Ted and AFC Richmond to FIFA 23.”
FIFA 23 will be available worldwide on PlayStation 5, Xbox Series X|S, PC, Stadia, PS4, and Xbox One from September 30th.
Enter your details to receive Brands Untapped updates & news.