Elton John gets the Steiff treatment

Steiff has launched an official Elton John bear.

Celebrating Elton John’s Goodbye Yellow Brick Road album, the bear features album cover details on his footpads, while the musician’s jacket made of mohair as part of his body.

The bear also comes wearing exclusive sunglasses from the Elton John Eyewear collection.

This launch forms part of the Steiff Rocks range celebrating music icons, which kicked off last year with a Queen bear