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Music legend Elvis Presley is to be brought back to life as part of an immersive virtual concert.
The new event, titled Elvis Evolution, will combine holographic projection, augmented reality, live theatre and multi-sensory effects. It will feature a life-size digital Elvis created from video footage and thousands of photos of the star.
British immersive-entertainment specialists Layered Reality have secured the global rights for Elvis Evolution. The company’s founder Andrew McGuinness said the show would be, “a next-generation tribute to the musical legend” and allow people to “step into the world of Elvis and walk in his shoes.” Elvis himself died in 1977, aged 42, after a string of hits that included In the Ghetto, Jailhouse Rock, and Teddy Bear.
The show is set to open in a yet-to-be disclosed London venue in November 2024. This will also be home to an Elvis-themed bar and restaurant with live music. Elvis Evolution will then move to Las Vegas, Berlin and Tokyo.
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