Empirical brings Doritos into booze with Nacho Cheese Spirit

Doritos has partnered with Empirical to launch a Doritos Nacho Cheese Spirit.

“Doritos is all about disrupting culture and bringing our fans unexpected, bold experiences,” said Tina Mahal, Senior Vice President of Marketing for Frito-Lay North America.

“We’re always pushing our fans to try new things, so we figure it’s time we disrupt the spirits category by offering our iconic nacho cheese flavour in a bottle.”

To create the flavour, Empirical used real Doritos chips and retained their essence through vacuum distillation.

Lars Williams, Chef/Distiller and CEO at Empirical, added: “Empirical is an ‘uncategorised’ spirits company, so it allows us the freedom to experiment with really interesting flavours and not have to be stuck in a gin box or tequila box or whiskey box.

“And we can take something that has a unique and amazing flavour, like Doritos, and evolve it into something completely new.”

Limited-edition bottles of Empirical x Doritos Nacho Cheese Spirit will be available next month. Pre-orders can be made at doritos.x.empirical.co.