Endemol Shine North America’s Tamaya Petteway to lead the firm’s licensing division

Endemol Shine North America’s Senior Vice President Tamaya Petteway has added oversight of the studio’s licensing team to her responsibilities.

Petteway has been with Endemol Shine North America since 2015, most recently serving as Senior Vice President of Brand and Digital Partnerships. This marks the second time has taken charge of the studio’s licensing department, now known as the Brand Partnerships, Licensing and Digital team.

Elsewhere, Chris Lucero has joined Endemol Shine North America as Executive Director of Licensing Partnerships.

Lucero joins following roles with NBCUniversal, Sony Pictures Television, Games Workshop and most recently at Rover Brand Management.

“Having previously led our licensing division, I’m thrilled to return to the business and build upon our team’s proven success, while continuing to lead our brand partnerships and digital initiatives here at Endemol Shine North America,” said Petteway.

“And I’m delighted to have Chris join our ranks, as he brings with him a wealth of TV licensing knowledge, experience, passion, and excitement. He will clearly be a valuable member of our multi-talented group, helping us further expand our U.S. and global licensing efforts that are centered around our dynamic slate of scripted and unscripted TV properties.”