ExCeL’s Immerse LDN entertainment district to host F1 and FRIENDS experiences

ExCeL London has detailed the first phases of its Immerse LDN entertainment district.

Spanning more than 160,000sqft once complete, Immerse LDN will be dedicated to showcasing immersive experiences and original productions across new venue spaces at London’s Royal Docks.

Opening in August, Immerse LDN will first be home to The FRIENDS Experience: The One In London and Formula 1: The Exhibition. The FRIENDS Experience will boast recreated sets, backdrops, costumes and props from the hit show, while Formula 1: The Exhibition promises an interactive journey through the story of the sport.

“Our 25,000 sqm expansion, property acquisitions, venue infrastructure enhancements and now our new waterfront event space, Immense LDN, underscore our dedication to innovation and diversification – positioning ExCeL London at the forefront of the global event industry,” said Humaid Al Dhaheri, Chairman of ExCeL and Managing Director and Group CEO of ADNEC Group.

ExCeL CEO Jeremy Rees added: “ExCeL London is already synonymous as the home of world-leading events. Now we want to build on that and create a space where guests, both local and international, can enjoy the very best of immersive and experiential entertainment in one place.

“This project has been years in the making and a multi-million-pound investment which, once fully complete, will attract an additional 2.5 million visitors a year to the Royal Docks and will be one of the most connected entertainment districts in the world, benefitting from the high-speed Elizabeth line, two DLR stations and the IFS Cloud Cable Car.

“Offering something for everyone, Immerse LDN aspires to become a destination in its own right, where visitors can explore experiences and enjoy great food and drink, all set against the striking waterfront of the Royal Docks.”

For more information, head to: https://immerseldn.com/