Fanattik extends and expands partnership with Konami for Yu-Gi-Oh!

Fanattik has extended and expanded its licensing agreement with Konami Cross Media, NY Inc, who manage the rights for the Yu-Gi-Oh! Anime series.

The company’s license period is now extended for a further three years, through to the end of 2027, and allows for more product categories, including homeware, gifts and collectibles. Territories include North America, Australasia and Europe.

“You do business with people not companies and it’s hard to find a more dedicated bunch of people who have genuine passion for the brand they are part of then the Konami team,” said Anthony Marks, MD at Fanattik.

“Whether we are in their UK, NYC or Los Angeles offices, they all have an energy that we try and match.”

Jennifer Coleman, Vice President, Licensing & Marketing, Konami Cross Media, NY, added: “It has been an amazing five years of working with Anthony and the Fanattik team. We love their enthusiasm and the care they put into each Yu-Gi-Oh! piece they create and we look forward to more years of collaboration.”