Fanattik renews and upgrades licensing deal with Hasbro

Fanattik has renewed and grown its licensing partnership with Hasbro.

Building on the initial three-year license which saw them create collectible ranges around Dungeons & Dragons and Magic: The Gathering, this new multi-territory, multi-year renewal will also include Transformers – which celebrates its 40thanniversary this year.

“Dungeons & Dragons has grown to become one of the best performing titles in the Fanattik portfolio,” said Anthony Marks, MD at Fanattik.

“With the 50thanniversary coming up, demand for Fanattik gifts and collectibles from our retail partners is only going to grow.”

Melissa Tudor, Creative Director at Fanattik, added: “We work closely with the Wizards of the Coast team in the USA when it comes to product development, they live and breathe the brands and totally understand what we are trying to achieve. Members of our creative team and myself will be flying out to Seattle shortly to spend time at the Wizards HQ, to build on our initial successes and take our future ranges to the next level.”