FanGirl Consulting & Brand Management to lead US licensing push for Cardio Bunny

FanGirl Consulting & Brand Management is taking charge of the US licensing business for fitness apparel brand Cardio Bunny.

Based in Poland, Cardio Bunny has quickly gained traction in the European health and fitness market thanks to ‘cutting-edge products and vibrant designs’.

FanGirl Consulting is now looking to deliver collections that reflects Cardio Bunny’s mission of ‘empowering women to embrace a healthy and active lifestyle’. Areas of interest include apparel, accessories, health and beauty, nutrition and more.

“I’m always excited to flex my licensing muscles in new ways,” said Anita Castellar, Founder of FanGirl Consulting.

“For years we have been tapping into pop culture and fan engagement to unlock the business potential behind each brand. Now we will bring that knowledge to Cardio Bunny and the athletic apparel business.”

Paul Lynch, Head of Global Licensing at Cardio Bunny, added: “A remarkable 60% of our business comes from Direct-to-Retail licensing agreements in 22 countries, proving the power of collaboration. We are excited to expand the Cardio Bunny brand to the US with the FanGirl team.”