Farmer Companies launches Guinness Pretzel Pieces

The Guinness brand continues to expand its presence beyond booze with the launch of Guinness Pretzel Pieces, from Farmer Companies.

Guinness Pretzel Pieces are sourdough pretzel bites coated in Guinness stout, combined with four different savoury seasonings – Original Pub Style, Pub Style Cheese, Caramelized Onion and Dry Stout Barbeque.

Farmer Companies has history with the brand, having previously launched Guinness x Cabot Mac & Cheese.

“We’re thrilled to bring the iconic flavour of Guinness to a new snacking experience,” said Declan Hassett, Senior Brand Manager at Diageo.

“Farmer Companies has been an incredible partner in the past, and with their expertise, we’re excited to launch a product that continues to build on our rich history of pairing Guinness with great food.”

Bill Hooker, President of Farmer Companies, added: “We’re excited to partner with Guinness once again to bring these flavourful pretzel pieces to market. Guinness has a long history of inspiring amazing food pairings, and these pretzel bites bring that iconic flavour to new heights in a fun, on-the-go snack.”

Guinness Pretzel Pieces are available now in the US at Publix, Price Chopper and Shaws. They will also roll out across grocery, convenience, mass retail, drug stores, and e-commerce platforms in the coming weeks.

The deal was brokered by Beanstalk, Diageo’s exclusive licensing agency.