Fashion UK to launch Pinata Smashlings apparel and footwear in early 2024

Fashion UK has teamed up with Toikido to develop apparel and footwear for Pinata Smashlings.

The first IP created solely inhouse by Toikido, Piñata Smashlings has toys, collectables, trading cards, books, plush and apparel scheduled for release from next month.

“Smashlings is a brand we’re excited to begin working with and the many exciting retail activities we have planned,” said Craig Moore, Fashion UK’s Head of UK Sales and Operations.

“Our Creative team are looking forward to working with the most ‘excitable and energetic’ creatures around.”

Toikido CCO Will Ochoa added: “The Pinata Smashlings IP is gaining pace and quickly – with the brand set to take the global toy and entertainment industry by storm from this summer.

“With a portfolio of household brands, we are delighted to be partnering with Fashion UK and for the team there to lead on the production of our very first Pinata Smashlings apparel, footwear and accessories range. We are huge fans of the work Fashions UK deliver and could not be more excited for our Smashlings products to hit retailer shelves across the UK and EMEA in early 2024.”