Features

Following World Book Day, we’re asking: What books remain untapped in terms of their licensing potential? And why would they thrive in consumer products?

We asked figures in the licensing industry for their favourite launches of the year. The only caveat… They couldn’t choose a product or experience they were involved in!

We asked figures in the licensing industry for their favourite launches of the year. The only caveat… They couldn’t choose a product or experience they were involved in!

Students at Nottingham Trent University were invited to create a collection of emoji apparel, spanning eight to 10 pieces for womenswear, menswear or unisex.

Oliver covers the emergence of creator-controlled brands – and what ‘fan-first licensing’ actually means today.

SBC’s Sophie Bloomfield, Moonbug Entertainment’s Dominic Sander, iLLUMiARTi’s Marisa Morgan and Simon’s Cat’s Emily Osborne discuss the power of licensing to tell a brand’s story.

We asked figures in the licensing industry for their favourite launches of the year. The only caveat… They couldn’t choose a product or experience they were involved in!

We asked figures in the licensing industry for the person, experience or object that provoked them to embark on a creative career path…

The Opinionated Designer’s Emma Horton, Pink Key Licensing’s Richard Pink and Start Licensing’s Ian Downes share their thoughts on the potential of fast-food brands.

Brands including Swatch, McDonald’s and Peppa Pig have launched Jubilee-inspired products and experiences.