Smart Design Studio’s Nic Davies, Heayes Design’s Richard Heayes, Pinfinity’s Caleb Paullus and The Toy Association’s Marian Bossard give us their picks for brands that could enjoy a second life through licensing.
Talking Brands: Atari and Monopoly have hotels in the works… What other brands could be a great fit for the hospitality sector?
Making Things’ Fi Murray, Reemsborko’s Max Arguile and Rainbow Productions’ Simon Foulkes reveal the brands they think would be a great fit for a hotel experience.
This month, industry figures are looking at the UK’s most watched drama series of the 21st Century, Line of Duty – and its potential for brand extensions.
Talking Brands: Pantone, Harry Potter and Corona have all launched physical stores. Which brand should be next?
Star Editions’ Will Marston looks at the world of branded stores, picking the brains of Louis Kennedy’s Nick Prichard and The Opinionated Designer’s Emma Horton for brands ripe for pop-ups.
Talking Brands: Horse racing has a huge following, but does it have the legs to make it in licensing?
SGLP’s Simon Gresswell looks at whether the world of horse racing has untapped potential in licensing, and gets the thoughts of The Point. 1888’s Hannah Stevens and KJG’s Kirsty Guthrie on the subject.
This month, industry figures are looking at the iconic BBC brand, Top of the Pops – and whether it has the potential to rise up the licensing charts.
In recent years, M&S’ Percy Pig brand has expanded from sweets into other categories like own-brand greeting cards, bedding and even fizzy pop… So is it about time Percy dipped his trotters into the licensing space?