Stuff We Loved 2022: What are the industry’s favourite licensed launches of 2022?

We asked figures in the licensing industry for their favourite launches of the year. The only caveat… They couldn’t choose a product or experience they were involved in!

Why Design?

We asked figures in the licensing industry for the person, experience or object that provoked them to embark on a creative career path…

Talking Brands: McDonald’s footwear, KFC handbags, Taco Bell luggage… Is this a heyday for fast-food brand extensions?

The Opinionated Designer’s Emma Horton, Pink Key Licensing’s Richard Pink and Start Licensing’s Ian Downes share their thoughts on the potential of fast-food brands.

From Barbie to Colin the Caterpillar: How brands are celebrating the Queen’s Platinum Jubilee

Brands including Swatch, McDonald’s and Peppa Pig have launched Jubilee-inspired products and experiences.

Talking Brands: Off Menu has apparel, Casefile has a board game… What other podcasts have licensing potential?

We asked The Brand Director’s Tim Collins and Sutikki’s Jo Redfern for their thoughts on other podcasts with strong brand potential…

2022 predictions in 22 words

We asked industry figures to sum up their predictions, hopes and fears around what the next 12 months has up its sleeve in just 22 words…

Talking Brands: When is a brand ready for licensing? And are there any sleeping giants waiting to be licensed?

Start Licensing’s Ian Downes, Jehane’s Jehane Boden Spiers and Licensing International UK’s Graham Saltmarsh share their insights.

Talking Brands: Vincent van Gogh toys, Nelson Mandela apparel, Einstein energy ads… Which other historical figures have licensing potential?

Skew’s Oliver Dyer, Licensing Link’s Chris Taday and The Ashmolean Museum’s Declan McCarthy tell us which iconic figures deserve brand extensions of their own.

From Netflix to MasterChef, all kinds of brands are getting the board game treatment… So what’s the key to designing great licensed games?

Spin Master’s Dougal Grimes, Peggy Brown Creative Consulting’s Peggy Brown, Open 2 Design’s Matt Burtonwood and Galactic Sneeze’s Sara Farber discuss creating great games based on brands.

Talking Brands: Marmite and Catan have launched beer collaborations… Which other brands should take a swig?

Triclops Studio’s Rob Ames and Luc Hudson, Beams International’s Emma Coote and Tomato Source’s Emma Beeson share their suggestions as to what brands are ripe for a beer collaboration.

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