First ever Heinz cookbooks on the way from Ebury

Ebury is to publish the first ever official Heinz cookbooks.

The partnership will kick off with The Heinz Cookbook in May 2022, followed in late 2022 and 2023 by the first ever official Ketchup, HP Sauce, Beanz and Lea & Perrins books.

“This is an exciting opportunity to partner with our best-loved food brands to create iconic gift books, and develop a range of healthy and delicious recipes which will delight every Heinz fan,” said Elizabeth Bond, Publishing Director at Ebury.

Jojo de Noronha, Kraft Heinz Northern Europe President, added: “Our products are loved by consumers, and we know that they are already featuring many of our brands in their day-to-day meal recipes. The Heinz Cookbook and Icon titles will offer surprising new recipes to make exciting dishes for every occasion and the creative licence to experiment with their favourite products.”

Ebury acquired worldwide rights, excluding North America, from Claire Potter at Metrostar.

“We received a number of strong proposals for the rights to publish Kraft Heinz books but were impressed by Ebury’s vision for the brands in publishing and passion for the project,” said Metrostar’s Claire Potter.

“We are excited to see where this partnership can go.”