Format Games teams with LadBaby for Sausage Roll board game

Format Games is partnering with YouTube stars, authors and husband and wife duo LadBaby on a Sausage Roll board game.

The partnership – forged following an introduction by Playtime PR – has resulted in a game that sees players roll a sausage roll down a runway in the hopes of landing as close to the end as possible – without going off. The closer players land to the end, the bigger the points.

Players can also complete random challenges to win tokens, navigate forfeits or get a chance to steal tokens with mystery challenges.

“We’re thrilled to merge our love for sausage rolls with Format Games’ expertise in board games, to deliver our very own sausage roll-themed game,” said Mark and Roxanne Hoyle of Ladbaby.

“Prepare for the fun and excitement of our viral videos, now delivered straight to your living room for family enjoyment all year long. Note: Sausage roll included, but it’s not edible!”

Matt Edmondson, Co-Founder of Format Games, added: “Working with LadBaby to bring their infectious sense of humour to life in a board game has been an absolute blast.

“We wanted Sausage Roll to be as fun and light-hearted as the LadBaby brand itself, creating a game that would bring families together for a lot of laughs. From the quirky gameplay to the silly challenges, we’ve poured all of our creativity into designing something that’s truly unique, and we can’t wait to see people enjoying it this festive season.”

Sausage Roll is available from Wednesday, September 11th.