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“The home fragrance category is a very important one for the RHS,” said Cathy Snow, Licensing Manager at RHS.
The Royal Horticultural Society has welcomed Freckleface as its licensee for products in the home fragrance sector.
Freckleface’s RHS collection will span candles, reed diffusers, fragrance oils, wax melts, room sprays and gift sets. One range will focus on the four seasons with packaging artwork taken from the RHS Lindley Collections, while the other line will target a younger demographic.
“We are thrilled to be working with one of the most respected names in gardening and horticulture and we have thoroughly enjoyed creating these fragrance ranges that are all inspired by the natural world,” said Freckleface owner Tara Carlile-Swift.
Cathy Snow, Licensing Manager at RHS, added: “The home fragrance category is a very important one for the RHS. It references both our love of nature and our strong brand in a product area with high demand.
“But of course, it’s not just about targeting a large market. An RHS home fragrance licensee partner also needs to be ethical, inclusive and sustainable. Freckleface offers all of that, along with a strong emphasis on craft design and production and high-quality, British-made products. We’re delighted to welcome Freckleface to the RHS licensing programme.”
Freckleface’s RHS collection will launch in August.
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