Fruit-tella moves into ice cream with Iceland

Perfetti van Melle has teamed up with Iceland to launch a Fruit-tella ice cream.

Made with orange, lemon and strawberry flavoured ice cream, The Fruit-tella ice cream is exclusive to Iceland and The Food Warehouse stores and online.

“Iceland have created an amazing ice cream that looks like a skewer of Fruit-tella candies that will be the delight at any family barbecue,” said Marta Ballesteros, Area Licensing Manager at Perfetti Van Melle.

“We also love their use of natural ingredients and fruit juice that make it the perfect treat to say yes to in summer.”

Andrew Staniland, Trading Director at Iceland, added: “We’re delighted to be working with the team at Perfetti Van Melle to bring the iconic taste and texture of Fruit-tella to the frozen aisles of Iceland and The Food Warehouse, in a UK-first this summer.

“The nostalgic taste, texture and colours are all replicated perfectly in ice cream form, and we can’t wait to hear what our customers think, especially with more flavours on the horizon too.”