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“We know consumers are always looking for ‘something new and different’ and the Funkin IRN-BRU Vodka Martini delivers just that,” said Kenny Nicholson, Head of Brand at IRN-BRU.
Funkin Cocktails has launched a collaboration with IRN-BRU for a new ready-to-drink cocktail.
The IRN-BRU Vodka Martini cans are now available for a limited time only in convenience stores and at leading UK supermarkets – including Tesco and Sainsburys – as 200ml cans and eight-packs.
“We are really excited to be partnering with the cocktail experts at Funkin Cocktails,” said Kenny Nicholson, Head of Brand at IRN-BRU.
“We know consumers are always looking for ‘something new and different’ and the Funkin IRN-BRU Vodka Martini delivers just that – a perfect blend of the phenomenal IRN-BRU flavour and bold spirit with Funkin’s mixology expertise to create the first ever alcoholic IRN-BRU ready to drink cocktail.”
Funkin Cocktails’ Head of Brand, Ashley Birch-Ruffell, added: “Funkin has constantly pushed the cocktail category forward to bring new and innovative products to consumers – and this is bigger than ever before.”
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