G FUEL teams with Rare for Banjo-Kazooie-inspired energy formula

G FUEL has teamed with Rare to launch a Banjo-Kazooie-inspired energy formula flavour.

The Honey Berry flavour comes in a limited edition set that also includes an exclusive gold-painted Banjo-Kazooie Youtooz vinyl figure.

The partnership was brokered by Rare Ltd.’s brand extension licensing agency, Tinderbox — the digital division of Beanstalk.

“We are thrilled to be bringing together G FUEL and Youtooz in this unique celebration of all things Banjo-Kazooie,” said Dave Tovey, Head of Tinderbox at Beanstalk.

“Never before has the fanbase been able to experience – and taste – the franchise in such a way!”

G FUEL Founder and CEO Cliff Morgan added: “The love for Banjo-Kazooie at G FUEL runs deep.

“Combining this iconic franchise with an amazing new flavour – along with an exclusive Youtooz collectible – has been an absolute joy for us as a company and as fans.”