Gabby’s Dollhouse experience begins tour of European retail destinations

DreamWorks Animation, in partnership with Universal Products & Experiences, is touring a Gabby’s Dollhouse experience at retail destinations across Europe.

The tour kicked off last weekend at Bluewater Shopping Centre in Kent for a nine-day residency before heading to France, Germany, Italy and Spain.

The experience covers a scavenger hunt with Gabby, helping her to find statues of her five missing friends. Participants scan a QR code to join the party, receiving prompts from Gabby’s friends along the way, with each discovery unlocking exclusive content and a custom photo filter.

Every participant will receive branded cat-ear crowns and stickers as part of the event’s giveaways, and on select weekends fans will have the chance to meet the Gabby costume character. Key product lines from Spin Master and LEGO will also be on display.

“The Gabby’s Dollhouse ‘Join the Party Trail Experience’ is a great example of our strategic commitment to innovate and invest in our leading pre-school brand” said Jon Kluger, VP Franchise EMEA at Universal Products & Experiences.

“As part of a sustained marketing effort that is building towards the launch of Gabby’s Dollhouse: The Movie in September 2025, we’re excited to kick-off with an immersive Gabby’s Dollhouse ‘Join the Party Trail Experience’. There’s something really special about Gabby, and we look forward to bringing her world to life by creating memorable experiences for families across Europe.”

Gabby’s Dollhouse “Join the Party” Retail Tour Schedule:

• Bluewater Shopping Centre, UK: Saturday 26th October – Sunday 3rd November
• Paris Belle Épine, France: Monday 4th November – Sunday 10th November
• Mall of Berlin, Germany: Tuesday 12th November – Saturday 16th November
• Milan Il Centro, Italy: Saturday 17th November – Sunday 24th November
• Spain (TBC): Q1 2025