Gamefam and Moose Toys bring Heroes of Goo Jit Zu to Roblox

Gamefam has extended its partnership with Moose Toys to include bringing Heroes of Goo Jit Zu into Roblox.

Goo Jit Zu characters now appear in two of Gamefam’s Roblox games: Weapon Fighting Simulator and Easy Obby. Players to complete a cross-game Goo Jit Zu quest involving duels in Weapon Fighting Simulator and a branded obstacle course within Easy Obby. This includes earning Goo Jit Zu-inspired weapons in the game, as well as other themed reward items to use within Roblox.

“Moose Toys has been leading the way with some of the most innovative products in the toy industry, and now we’re partnering to bring the same level of innovation to Roblox and delight kids where they hang out in this new era of play,” said Ricardo Briceno, Chief Business Officer of Gamefam.

“The Goo Jit Zu program on Roblox will exemplify how we are rewriting the playbook on building buzz for toys among kids in the lead up to the holidays.”

Katherine Resto, Senior Director for Media at Moose Toys, added: “Since its launch in 2019, Heroes of Goo Jit Zu has become a smash hit with a dedicated global fan base and activating on Roblox is a natural progression and key media lever for us, as a more immersive and interactive experience for fans.

“Gamefam is a leading game developer, particularly when it comes to Roblox, and as we continue pushing gaming as a key media lever for Moose, their partnership has been invaluable. Working with Gamefam to debut these beloved characters on Roblox will not only delight our existing fan base of aspiring Heroes but also draw in new fans in a fun way that resonates with them in the long run.”

Gamefam and Moose previously worked together to bring Magic Mixies to two of Gamefam’s popular Roblox games, Twilight Daycare and Easy Obby, resulting in 43 million visits.