Garden centres to distribute Peter Rabbit activity packs as part of National Children’s Gardening Week

Penguin Random House Children’s and The World of Peter Rabbit are expanding the Grow with Peter Rabbit initiative through a partnership with National Children’s Gardening Week.

Grow with Peter Rabbit is a social purpose initiative launched last year to bring the health, well-being and educational benefits associated with gardening to as many children as possible.

A free limited edition Grow with Peter Rabbit activity pack will be available from participating garden centres around the UK, who have also been encouraged to support National Children’s Gardening Week by hosting events and creating Peter Rabbit-branded displays.

“From the moment that Peter Rabbit first stepped into Mr. McGregor’s Garden in The Tale of Peter Rabbit, this mischievous bunny has been associated with garden adventures!” said Izzy Richardson, Brand Director at Penguin Random House Children’s.

“Our partnership with National Children’s Gardening Week is the perfect way to evolve our Grow with Peter Rabbit initiative by bringing The World of Peter Rabbit to life across garden centres nationwide, helping us to reach even more UK families, with free resources and inspire them to Grow with Peter Rabbit.”

To further support the partnership, Penguin Random House Children’s has commissioned a survey of 1000 children focused on exploring the importance of connecting children with gardening. The results of this survey will be published in mainstream press at the start of National Children’s Gardening Week.

National Children’s Gardening Week takes place between May 27th and June 4th.