Global Bluey demand “continues to soar”, says BBC Studios

BBC Studios is expanding its licensing program for Bluey with a series of deal renewals and fresh partnerships.

The company has renewed its licensing deals for Bluey with Spin Master, Horizon Group and Jay Franco, while TOMY International has expanded its Bluey line with a Pop Up Bluey game.

“Bluey is a sensation around the world and demand for series-inspired product continues to soar,” said Suzy Raia, SVP Consumer Products and Business Development, BBC Studios.

“With such a popular brand, we’ve been able to secure the best partners in every category who develop truly outstanding products that provide fans with more fun-filled ways to immerse themselves in Bluey’s world.”

New partners for the brand in the U.S. and Canada, include:

• Bestway (HK) International – Swim and outdoor (U.S.)
• Creative Kids – Reusable dough and activity sets (U.S. & Canada)
• Flybar – Bumper cars available exclusively at Walmart (U.S.)
• Innovative Designs – Stationery (U.S.)
• KidsEmbrace – Travel car seats and push stroller trikes (U.S. & Canada)
• Mushie – Silicone infant/toddler feeding and silicone bath toys (U.S. & Canada)
• NTD Apparel – Children’s apparel (Canada via Nelvana)
• Phidal – Novelty books (U.S. & Canada)
• PI Kids, an imprint of Phoenix International Publications – Sound books (U.S. & Canada)
• Ruz USA – Seasonal décor (U.S.)
• Simple Modern – Co-branded hydration, backpacks, and lunch kits (U.S. & Canada)
• TCG Toys – Playmats and puzzles (U.S. & Canada)
• York Wallcoverings – Peel & stick wallpaper and wall decals (U.S.)

New partners in Latin America include:

• 2A1 – Mall events (Brazil)
• Aldea Logistica Global S.A. – Health and beauty (Peru, Chile, Colombia, Central America, Caribbean)
• Comercial TBC – Children’s apparel and accessories (Chile, Peru)
• Creaciones Guz – Nightwear, outerwear, and swimwear (Mexico)
• Fotorama – Backpacks (Mexico)
• Grisi – Health and beauty (Mexico)
• Impulsora Arra – Footwear (Mexico)
• Intek – Backpacks and accessories (Chile)
• Lojas Riachuelo – Apparel, back-to-school, and home (Brazil)
• Luppa – Kioks collectible booklets promotion (Argentina, Brazil, Chile, Mexico, Paraguay, Peru, Uruguay)
• Pronobel – Various categories (Chile)

In the UK, new deals have been struck with:

• MH Leisure Ltd for Pay to Play rides (UK)
• RMS UK Interntional Ltd for Arts & Crafts (UK & Ireland)
• Paladone for lighting and gifts (UK and EMEA)
• Source by Net for furniture (UK and EMEA)

Also in the UK, HTI has broadened its Bluey range, adding outdoor toys, while Character Options is distributing Bluey Mash’ems. Jazwares will begin rolling out Bluey Squishmallows HugMees in the UK later this year, and will also distribute 8th Wonder’s wooden toy range for Bluey across key EMEA markets.

Other new partners signed to introduce Bluey products in EMEA include:

• 3 Bears Food GmbH – Oat products (GAS)
• Ara Creative – Drawing kits (France)
• Educa Borras SAU – Lynx board game (Multi Territory)
• Glocal Diffusion SARL / Pelucho – Plush hot water bottle (France)
• Industrial Papelera Andina, S.L – Gift wrap (Iberia)
• JB Licenses Srl – Children’s apparel & accessories (Italy)
• Lemon Iberia LDA – Meet & greet (Portugal)
• Panini S.p.A – Collectable sticker albums (Multi Territory)
• Pepikou Decorama – Arts & crafts (France)
• Zero A Oito Edicao E Conteudos LDA – Kiosk products (Portugal)

Partners signed to introduce new Bluey products in Australia and New Zealand this year include:

• Adairs – Homewares
• Caprice – PetCotton
• On Kids – Children’s sleepwear
• Crossmark – Gnomes
• Hinkler – Publishing / arts & crafts
• Unicharm / Babylove – Nappy pants
• Volley – Footwear
• Yowie – Seasonal confectionary