Global Merchandising Services appointed global licensing agent for BlackCraft

Global Merchandising Services has been appointed the exclusive global licensing agent for BlackCraft, the Southern California-born alternative lifestyle brand.

This strategic partnership looks to expand BlackCraft’s retail distribution, introduce new product categories and boost the brand’s global reach.

BlackCraft recently re-launched a men’s apparel capsule collection at Hot Topic and the brand will see an expanded release at Hot Topic in Fall 2025. Elsewhere, Spencer’s in the US and EMP in Europe are also stocking BlackCraft’s designs.

Beyond apparel, Global is eyeing licensing partners across multiple categories, including footwear, jewellery, stationery, colour cosmetics, food & beverage, and more.

“Global has no better infrastructure on the planet, no better creative, and I am stoked to be working with industry specialists that equal my passion,” said Bobby Schubenski, co-founder of BlackCraft.

“Global are right in the thick of it, working with me, while letting me lead at the same time. Having Global’s team supporting my vision and playing to my strengths, while also taking care of my blind spots, is exciting. Global is a well-oiled machine that any clothing brand dreams of having.”

Benny Lindstrom, CEO at Global Merchandising, added: “BlackCraft’s unique aesthetic and passionate community make it a perfect fit for Global.

“We are excited to support Bobby and his team in expanding the brand’s retail footprint and product offerings. With BlackCraft’s strong vision and our expertise in licensing and branding, the future looks incredibly exciting.”