Go! Toys and Games, Trevco and USAopoly ready Wimpy Kid launches

Wimpy Kid, Inc has detailed a new licensing program, with fresh partners including Go! Toys and Games, USAOPOLY and Trevco.

The partnerships expand the property into categories like apparel, games and puzzles, with the first product expected to debut at retail later this year.

“We’re thrilled to partner with Go! Toys and Games to launch a new board game and puzzles that will have stretch-appeal across our younger fans and active Gen Z following,” said Vanessa Jedrej, Global Brand Manager at Wimpy Kid, Inc.

“Trevco have a formidable print-on-demand and tech infrastructure that will allow us to offer high quality apparel to our fans worldwide, FAST! and USAOPOLY’s long-enduring products perfectly complement the classic nature of the Wimpy Kid brand.

“We plan to broaden our licensed portfolio into categories such as bedding and room decor, party goods, stationery and back to school, to name a few. The venture feels perfectly timed as we look on to an enviable program of brand entertainment for the years ahead!”

Jodi Wasserman, VP of Marketing at The Op, added: “We are long-time fans of the Diary of Wimpy Kid franchise and are excited to create games that will allow audiences to experience Greg’s adventures like never before.”

Jean-Paul Teskey, President at Go! Toys & Games, continued: “Go! Toys & Games are thrilled to be partnered in games and puzzles with Dairy of a Wimpy Kid – a brand that has enriched the lives of both kids and adults for so many years!”

Jared Harding, Vice President of Growth at Trevco, said: “We are thrilled to partner with Diary of a Wimpy Kid to enhance the assortment of licensed products in the marketplace. The fanbase is searching for more products, and our tried-and-true approach to advertising will make our new items discoverable. With a new movie around the corner, the timing couldn’t be better.”

Diary of a Wimpy Kid: Rodrick Rules lands on Disney+ on December 2nd.