Golden Bear to launch Supertato toys in 2024

BBC Studios has expanded its existing partnership with Golden Bear to include Supertato.

Golden Bear will create a range of Supertato character plush toys, which are set to hit retail in AW24. Golden Bear is already master toy partner for BBC Studios properties Hey Duggee and Something Special.

“We are delighted to have been granted the rights for Supertato, extending our long-term partnership with BBC Studios,” said Barry Hughes, Managing Director at Golden Bear Toys.

“We were big fans of the original book and love the TV Show adaptation. We can’t wait to get Supertato and Evil Pea toys into the hands of our pre-school superheroes.”

Julie Kekwick, Head of Hardlines at BBC Studios, added: “We are so pleased to have secured Golden Bear as Supertato’s master toy partner.”

Supertato follows the world’s first potato superheroes and is co-produced BBC Studios Kids & Family Productions, BBC Children’s & Education and Tencent Video Productions.

The first series launched in the UK in Autumn 2022 and has consistently ranked as the top show for four to six year olds on CBeebies in the UK.