—-
To stay in the loop with the latest features, news and interviews from the creative community around licensing, sign up to our weekly newsletter here
“We’re thrilled to announce our partnership with Bluey, bringing families a delightful selection of Bluey inspired dishes to cook at home,” said Anna Greene, VP Brand, Insights & Strategy at Gousto.
Gousto has partnered with BBC Studios to launch a range of Bluey Family Dinner recipes.
Devised by Gousto’s in-house Brand and Creative teams – along with BBC Studios and Ludo Studio – the Bluey-inspired recipes are for easy-to-make, family-style meals. These include a melty, tomatoey ‘pizza girls’ margherita to a king prawn curry, and the recipe card artwork has been designed by Ludo Studio artists especially for Gousto.
The Gousto box also morphs into the Heeler family’s house and includes a Table Talk game that aims to ‘unite families through conversation at the dinner table’, as well as colouring in activity card.
“We’re thrilled to announce our partnership with Bluey, bringing families a delightful selection of Bluey inspired dishes to cook at home,” said Anna Greene, VP Brand, Insights & Strategy at Gousto.
“Whether your little ones are hankering for something extra cheesy, a little bit spicy, or you’re aiming to sneak in a few more veggies, we’re serving up family-friendly dishes that even the Heelers would enjoy! With an unrivalled selection of over 250 recipes to choose from every week, we cater to all household tastes and sizes.”
Nardis Roscoe, Head of Marketing – Consumer Products & Licensing at BBC Studios, added: “We are so pleased to see our dynamic collaboration with Gousto come to fruition. Bluey brings families together like few other shows and now the same magic will create memorable mealtimes for the whole family, all inspired by the heart-warming adventures of Bluey and her family.”
The Bluey’s Family Dinner range is available to order now.
Enter your details to receive Brands Untapped updates & news.