Harry Potter New York store to boast themed areas, VR experiences and exclusive products

Harry Potter New York, a new, three-storey immersive retail experience, is set to open its doors on June 3rd.

Located at 935 Broadway, Harry Potter New York boasts 15 different themed areas, exclusive products and interactive elements, all celebrating different facets of the wizarding world.

Upon entering the store, visitors will be greeted with a huge model of Fawkes the Phoenix, created especially for the store. Other photo opportunities include a Ministry of Magic London-style phone box and a setting where fans can pose inside one of Hagrid’s boots.

Fans can also test out their wand of choice at an interactive wand table and the store has its very own Wand Shop, which is host to over 50 wands – including a Golden Snitch Wand created especially for Harry Potter New York.

Two special virtual reality experiences – Chaos at Hogwarts and Wizards Take Flight – will also be introduced to the store later this summer.

Check out some rendered imagery of the shop below: