Hasbro and Amazon to launch Peppa’s Dance Party experiences across US, UK and Germany

Hasbro, in collaboration with Amazon, is launching Peppa’s Dance Party experiences across the UK, UK and Germany.

Marking Peppa Pig’s 20th anniversary – and the arrival of Peppa’s latest single, the Piggle Wiggle – the experiences start this August at Merlin Entertainments’ Peppa Pig World of Plays in Chicago, Dallas and Michigan, Peppa Pig Parks in Florida and Günzburg, Germany, as well as at Peppa attractions at Butlin’s Resorts in the UK.

The in-person events will feature a live show encouraging kids and families to dance to the Piggle Wiggle, as well as take part in party games, interactive dress up activities and engage with exclusive products. Fans can also expect appearances from Peppa characters.

“For 20 years, Peppa Pig has been a staple in children’s entertainment across the globe,” said Matt Proulx, Senior Vice President of Global Experiences, Partnerships and Music at Hasbro.

“As we honour the legacy of Peppa on this milestone anniversary, we are proud to team up with Amazon to continue fostering love for learning and play through our iconic character. Through Hasbro’s engaging live events and Amazon’s powerful reach in delivering entertaining, educational and wildly fun branded experiences for children and families everywhere, Peppa’s Dance Party is sure to be one to remember.”

To extend the excitement to audiences worldwide and build upon Peppa Pig content available digitally on Amazon Kids+, a new Alexa Skill for Peppa’s Dance Party will launch in August to teach children how to do the Piggle Wiggle dance and more.

“We’re excited to partner with Hasbro to celebrate Peppa Pig’s 20th anniversary,” said Monte Babington, Global Head of Content Amazon Kids+.

“Kids love Peppa, and we’re thrilled to bring more of her trademark sense of humour to Amazon Kids+, where they can enjoy thousands of age-appropriate videos, books, and games. We can’t wait for families to join in the dance party celebration, creating special memories with Peppa and Amazon Kids+.”