Hasbro and Mattel to kick off multi-year licensing partnership with Barbie Monopoly and Transformers UNO

Hasbro and Mattel have entered into multi-year licensing agreements to create co-branded toys and games.

The collaboration will kick off later this year with the arrival of Monopoly: Barbie Edition from Hasbro and Transformers UNO games from Mattel.

Mattel will also debut Transformers branded Hot Wheels vehicles in early 2024.

“We are excited to pair some of the most popular brands together for the first time,” said Nick Karamanos, Senior Vice President of Entertainment Partnerships at Mattel.

“This collaboration features world-class IP, celebrates the timeless appeal of these brands, and creates unique play opportunities for fans.”

Casey Collins, President of Global Licensed Consumer Products & Business Development at Hasbro, added: “With the major theatrical releases of the Transformers and Barbie movies in summer 2023, we’re excited to bring brand-new play experiences to fans, families, and movie and toy lovers all around the world.

“Working with iconic brands in pop culture truly showcases our strategy in action, as we continue to expand our product experiences for audiences everywhere.”