Hasbro and Reebok debut Candy Land basketball court for kids of Georgia’s Rockdale County

Hasbro and Reebok have unveiled a Candy Land basketball court for the kids of A.R. “Gus” Barksdale Boys & Girls Club in Rockdale County, Georgia.

The resurfaced court celebrates the arrival of the Reebok’s Candy Land footwear collection and also brings to life the heritage and communal ethos embodied by both brands.

“With 82% of adolescents inactive worldwide and mental health issues on the rise, it is imperative that we provide kids with the opportunity to play and move,” said Kathleen Tullie, senior director of social purpose at Reebok.

“There is overwhelming evidence on the profound impact that exercise has on the mind: socially, mentally and physically. To that end, Reebok is thrilled to partner with Hasbro’s Candy Land and the BGCA to provide inspiration and access to physical activity for children in this community.”

The court was designed and executed by court renovation non-profit Project Backboard. In tandem with the resurfacing project, Reebok and Hasbro have donated 200 pairs of Candy Land x Reebok basketball sneakers to A.R. “Gus” Barksdale Boys & Girls Club members.

“We know how important movement and play is to children and envision a world where every child has access to play every day,” continued Tullie.

“Boys & Girls Clubs provide an essential space and resources for children across North America and in partnership with them we hope to continue to provide additional resources and curriculum through our BOKS program and court refurbishments in a few key markets where possible. Life is not a spectator sport and we’re committed to ensuring that everyone has the opportunity to be a participant.”