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“We were excited to innovate the beloved childhood game, while bringing a new way of candy tasting to grown-ups and children alike,” said Scott LaPorta, CEO and Co-Investor of Sugarfina.
Hasbro has teamed up with luxury candy brand Sugarfina on a limited edition of Candy Land containing real sweets.
While traveling to the Candy Castle, players will pass by Sugarfina-inspired destinations like the Haunted Cookie House, Sugarfina Boutique and Gummy Bear Clouds.
When players draw a picture card, they can move their pawn along the path to the matching picture to take a piece of candy from the corresponding drawer. Sweets in the game includes lQueen Frostine Pearls, Jolly Gumdrops and Mr. Mint Caramels.
The game also comes with a Strawberry Pink Cloud Chocolate Bar – a strawberry-flavoured white chocolate bar topped with sparkling sugar and pop rocks.
“Putting a spin on whimsy is what Sugarfina is known for,” said Scott LaPorta, CEO and Co-Investor of Sugarfina.
“With this collaboration, we were excited to innovate the beloved childhood game while bringing a new way of candy tasting to grown-ups and children alike.”
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