Hasbro brings Transformers and NFL together for new action figures

Hasbro has partnered with the National Football League on a line of Transformers x NFL action figures.

The first wave includes Dallas Cowboys Starblitz, Pittsburgh Steelers Steelsmash, Green Bay Packers Tundra Prime and Kansas City Chiefs KC-59. The 5.5-inch figures convert from robot action figures to football helmet modes in 23 steps.

“Teaming Transformers up with the NFL is an extremely exciting milestone as we explore strategic and innovative ways to grow the franchise,” said Tamara Grindrod, Global Play Leader, Action Brands at Hasbro.

“Transformers continues to deliver a MORE THAN MEETS THE EYE experience for fans through epic storytelling, toys and more. This latest collaboration is a great example of how we’re connecting new and passionate fanbases with our iconic characters.”