Hasbro promotes Casey Collins to President of Global Licensed Consumer Products and Partnerships/Alliances

Billy Langsworthy, Brands Untapped

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by Billy Langsworthy
Published 15.05.24

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Hasbro, Casey Collins

Collins will focus on managing Hasbro’s high-level strategic partnerships, such as with Frito-Lay, LEGO and Netflix.

Hasbro has promoted Casey Collins to President, Global Licensed Consumer Products (LCP) and Partnerships/Alliances.

Collins will focus on managing Hasbro’s key, high-level strategic partnerships, such as with Frito-Lay, LEGO, McDonald’s, Mattel, MINISO, NBCUniversal, Netflix, Nestlé, Paramount Global, Reebok, The Walt Disney Company and WarnerMedia.

He will also continue to oversee the company’s global LCP business.

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