Heinz readies collectibles that transform Ketchup and Mustard bottles into Deadpool and Wolverine

Heinz is launching limited-edition collectibles that transform bottles of Heinz Ketchup and Mustard into Deadpool and Wolverine.

The collectibles include Deadpool’s signature mask, suit, and made for Ketchup bottles, as well as Wolverine’s claws, suit and mask for Mustard.

“After seeing the conversation on social media highlighting the similarities between our two iconic duos – Deadpool & Wolverine and Heinz Ketchup & Mustard – we knew we had to team up with the film,” said Lizzy Goodman, Brand Communications Manager for HEINZ U.S. at The Kraft Heinz Company.

“Once we made that connection – we couldn’t unsee it – as these similarities go beyond colour. One’s sweet, one’s zesty. Everybody has a favourite, but really, they’re better together. And most importantly, whether at the movie theatre or a cookout, both duos play starring roles in an epic summer.”

Heinz will release a select number of the Deadpool & Wolverine-inspired ketchup and mustard collectibles in the US via social media in the upcoming weeks.