Hershey experiences on the way from Falcon’s Beyond

Falcon’s Beyond Global has signed a licensing agreement with The Hershey Company to conceive and develop location-based entertainment experiences featuring the company’s IP.

Falcon’s will work with Hershey to bring brands like Hershey’s, Reese’s, and Twizzlers to life through ‘retailtainment’ destinations across the US and international markets. Each destination will be highlighted by a Hershey-inspired attraction, a food and beverage experience and a retail offering.

“Falcon’s is honoured to work with The Hershey Company and bring some of the world’s most renowned brands to life in new ways so they can be savoured by even more consumers around the world,” said Cecil D. Magpuri, CEO of Falcon’s Beyond Global, Inc.

“We are excited to explore what’s possible with Hershey and help bring forth what makes their brands so beloved through memorable immersive entertainment experiences.”

Ernie Savo, President of The Hershey Licensing Company, added: “We see our partnership with Falcon’s Beyond as a huge opportunity to continue to expand our brand to consumers across the world. With their impressive track record of growing IP through innovative experiences, Falcon’s is the ideal partner to extend the Hershey’s family of brands in truly new and imaginative ways.”