Hidden Pigeon Company teams up with New Era Cap and OT Sports for New York Yankees collaboration

Hidden Pigeon Company has teamed up with New Era Cap and OT Sports for New York Yankees apparel and caps.

The range for kids and adults features The Pigeon and Elephant & Piggie dressed in signature Yankees pinstripes.

“We are absolutely thrilled to be working with the famed New York Yankees and these amazing partners, New Era Cap and OT Sports,” said Tori Cook, SVP, Franchise Management at HPC.

“This special collaboration between The Pigeon and Elephant & Piggie and baseball’s legendary Yankees is a definite home run.”

Marty Greenspun, SVP of Strategic Ventures at the New York Yankees, added: “The Pigeon and Elephant & Piggie are beloved characters, and this collaboration provides a special opportunity for devotees young and old to have merchandise that reflects their enthusiasm for Willems’ timeless books and the New York Yankees.

“The collection was a lot of fun to put together, and we can’t wait to see fans enjoying it.”

The new co-branded merchandise is being debuted in advance of two Mo Willems Family Days at Yankee Stadium. The Pigeon Day on August 3rdand Elephant & Piggie Day on September 1st. Fans who purchase special event tickets for these dates will receive limited-edition collectible bobbleheads of The Pigeon or Elephant & Piggie.

To further celebrate the initiation of the partnership, a mascot version of The Pigeon will greet special event attendees on August 3rd, and Mo Willems will throw out the game’s ceremonial first pitch.

“New Era is proud to be a part of this collaboration between Hidden Pigeon Company and the New York Yankees,” said Mark Maidment, SVP, Marketing & Brand, New Era Cap.

“These events will be a unique experience for all parties involved and we are excited to be a part of them.”

OT Sports EVP Scott Gollnick added: “OT Sports is honoured to partner with Hidden Pigeon Company and the New York Yankees to bring fans a fun line of quality apparel featuring The Pigeon and Elephant & Piggie.

“This is a unique and exciting co-brand that will have something for everyone in the family, and we are thrilled to be a part of it.”