Hidden Pigeon Company welcomes Tori Cook as SVP of Franchise Management

Hidden Pigeon Company has hired Tori Cook as SVP of Franchise Management.

Prior to joining HPC, Cook held positions with leading toy and entertainment companies, most recently with Spin Master as its VP, Global Brand Management and Marketing.

Elsewhere, the company has also welcomed Paula Allen as Publishing Consultant. Allen is a global publishing expert with more than 30 years of experience in the field, the last nine of which were devoted to running her own consultancy.

“Tori and Paula are recognised leaders in their respective fields and fantastic additions to our growing team of exceptional talent,” said HPC CEO Karen K. Miller.

“We are delighted to have both of these outstanding professionals onboard to help us extend our unique IP to an even broader audience of kids and ‘former kids’ across multiple platforms and merchandise categories throughout the U.S. and around the world.”

Cook added: “I’m very excited to be joining HPC at this point in the company’s growth story.

“There are so many opportunities to share Mo Willems’s wonderful and beloved characters with his large and loyal fan base, who already know and love The Pigeon, Elephant & Piggie, and Knuffle Bunny, and to introduce them to new fans. I look forward to helping to drive the growth of these enduring brands in creative new ways.”

Allen continued: “I am so pleased to be working with Hidden Pigeon Company to further develop publishing opportunities for Mo Willems’s terrific library of books and charming and relatable characters.

“Mo Willems has brought such brilliantly engaging stories to life for generations of young and young at heart readers and I look forward to working with Karen, Tori, and the whole HPC team to develop even more ways for consumers everywhere to engage with these book-based brands.”