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“The collection incorporates the jungle, the show’s bright iconic colours, and some gold and glitz that signify a stylish and luxurious resort vacation,” said Alex Bovaird, the Costume Designer of The White Lotus.
H&M is launching a womenswear collection inspired by Warner Bros. Discovery’s The White Lotus.
The 25-piece resort-themed collection draws from the wardrobes of season three’s characters and has been designed in collaboration with Alex Bovaird, the Costume Designer of The White Lotus.
“To do a The White Lotus collection is to tap into a real cultural moment – it also meant we could create a glamorous and dreamy resort collection,” said Ann-Sofie Johansson, Creative Advisor at H&M.
“I believe that as a person, you are more daring on vacation; you can have a different persona, and you communicate that in the way you dress. There’s that versatility, too, so you can pack light. It works for the beach, but you can easily style it for the evening if you want to. It’s the perfect summer vacation wardrobe.”
Alex Bovaird added: “I loved working with the team at H&M on the designs for the collection. We always have this little catchphrase on the show: ‘Nothing’s too much for The White Lotus!’ So, I’m drawn more to the bold patterns and the more sumptuous, billowing pieces. I love that the collection can be worn all day – something you could just throw on to go to breakfast or the pool, or you could add jewellery and wear it to dinner.
“There’s something for everyone. The collection incorporates the jungle, the show’s bright iconic colours, and some gold and glitz that signify a stylish and luxurious resort vacation.”
The collection arrives in selected H&M stores worldwide and online on February 20th.
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