Hype launches L.O.L Surprise collection of backpacks and lunch bags

Hype has launched its second L.O.L Surprise capsule collection.

The range features a 10-piece limited set of backpacks and lunch bags. The backpacks line-up spans seven different designs in traditional all-over prints, and each comes with a detachable branded rubberised keychain.

Elsewhere, the lunch bag range boasts insulated lining, side mesh water bottle holder, mini front pocket and a grab handle.

“We are thrilled to have the opportunity of designing and developing a second collection with L.O.L. Surprise! on the back of a highly successful and much sought after first capsule,” said Hype’s Chief Operating Officer, Mike Thompson.

“Our latest offering encompasses a curated Back to School edition focusing on iconic all over prints and fabrics.”

Mindy Puente-Escalera, Senior Vice President of Global Licensing for MGA Entertainment, added: “Partnering with global brands such as Hype allows us to continue to provide more touchpoints for the brand for our fans, and we believe kids will love this second collection to bring to school.”