Iceland’s Barratt ice cream range welcomes Dolly Mix, Milk Teeth and Giant Strawberries flavours

Iceland’s Barratt ice cream range is expanding.

New flavours joining the line-up includes Dolly Mix, Cherry Cola Bottle, Giant Strawberries, Wham Rocket, Milk Teeth and Refreshers, as well as two flavours of Mini Poppets ice cream bites.

With over 3.4 million units of ice cream sold in 2021, the success of the Barratt and Iceland range – a collaboration put together by The Point.1888 – is enabling the Barratt brand to expand into further new categories, including cheesecakes.

“We’re absolutely thrilled to announce a further eight SKUs to the Iceland’s Barratt range,” said Bethan Garton, CCO at The Point.1888.

“The range has gone from strength to strength over the past two years as consumers demand more products that highlight the iconic and fun flavours of Barratt sweets. Iceland have been the perfect partner for the Barratt by working collaboratively to deliver truly innovative product.”

Andrew Staniland, Trading Director at Iceland, added: “We love to bring people together and create memories over good food, and what better way than sharing a delicious, cool treat with your family in time for Aprils forecasted heatwave.”