IMG eyes partners across apparel, food, toys and more for Metropolitan Transportation Authority

IMG Licensing is taking charge of the licensing push for the Metropolitan Transportation Authority.

Under the agreement, IMG Licensing will manage and enhance the MTA’s licensing program, developing new product categories and brand extension opportunities across apparel, accessories, home goods, stationery, publishing, food and beverage, toys and games and experiential offerings.

The brand boasts nearly 120 years of assets, including its subway route indicators, logo, station signs, mosaics, maps, and photography collections.

“The MTA is much more than a transit system – it’s a cultural touchstone that reflects the fast-paced, buzzing energy of New York City,” said Robert M. Schwartz, Vice President at IMG Licensing.

“From its globally recognized maps and mosaics to its history of artistic innovation, the brand embodies the city’s spirit. We are thrilled to team-up with the MTA to build a robust licensing program that celebrates its heritage while connecting it to a global audience in modern, creative ways.”