IMG Licensing to helm licensing push for MoMA

IMG Licensing has signed a new multi-year agreement to serve as MoMA’s exclusive global licensing representative.

IMG Licensing will work closely with MoMA Design Store and The Museum of Modern Art to grow their global licensing program.

“Every collaboration that we bring to life, and every purchase that our audiences make, supports MoMA’s exhibitions and educational programs,” said James Gara, COO at The Museum of Modern Art.

“We look forward to working with IMG Licensing to build upon the meaningful success we have had to date with our licensing program, and to help us create new and exciting opportunities for people to connect with MoMA and modern and contemporary art.”

Bruno Maglione, President of IMG Licensing, added, “Through the excellence of its collections and exhibitions, MoMA has established itself as a brand not only associated with beautiful art, but also design and innovation.

“Democratizing and globalizing these values through carefully curated licensed products ranging from the accessible to the aspirational is part of our mission. Sitting in the heart of New York City, the MoMA brand also stands as a beacon for the best of what this city offers as a global crossroads of cultural connections, storytelling and creativity. We are honoured to be working with this extraordinary institution.”

Image Credit: Mike Kelley. Deodorized Central Mass with Satellites. 1991/1999.