IMG signs as licensing agency for Harley-Davidson

IMG Licensing has signed an exclusive global partnership with American motorcycle brand Harley-Davidson to serve as its licensing agency.

While Harley-Davidson currently offers riding gear, boots and other lifestyle products through its direct channels, IMG Licensing is tasked with elevating this to new heights. This will include expanding the product portfolio and fostering strategic collaborations, as well as bolstering international growth and cultivating experiential partnerships.

“Even the term “iconic” does not do justice to the rarified position Harley-Davidson enjoys in the American cultural landscape and popular imagination,” said Bruno Maglione, President of IMG Licensing.

“The bar and shield logo, words like “Hog”, and models such as Electra Glide are all symbols of a particular craftsmanship and creed, one celebrated in movies and pop culture for decades, that inspires people of all ages around the world. This rich brand identity, combined with IMG Licensing’s unparalleled expertise and global network provides the perfect launchpad to develop products and experiences that evoke these same values of self-expression and adventure.”