IMG to helm consumer products push for the Harlem Globetrotters

Basketball icons the Harlem Globetrotters have signed with IMG to develop a consumer products programme for the brand, ahead of its 100th anniversary in 2026.

Under the new agreement, IMG will draw inspiration from the team’s history and iconic brand identity to develop a wide range of products and experiences, from toys, collectibles and memorabilia to publishing and video games.

In addition, IMG is also looking for an official outfitter and footwear partner for the brand.

“I can’t count the number of “firsts” that have marked the history of the Harlem Globetrotters, not least of which their dazzling style of play which anticipated by many years the dynamism we see from the best players in the modern NBA,” said Bruno Maglione, President of IMG’s licensing business.

“From the largest attendance ever at a basketball game, to iconic players like Wilt Chamberlain, to being the only team ever admitted to the Basketball Hall of Fame, the richness of their legacy is unparalleled and more relevant than ever. We will be looking both forward and back as we celebrate the story of this legendary franchise with products and brand partners.”

Keith Dawkins, President of the Harlem Globetrotters and Herschend Entertainment Studios, added: “The Harlem Globetrotters continue to lead and redefine global basketball culture. With their athleticism, exceptional skills, unique brand of humour, and their ability to connect with cultures around the globe they’ve inspired millions and ushered in an irreplicable brand of sports entertainment that’s beloved by all.

“As we approach our 100-year anniversary in 2026, our partnership with IMG will be instrumental in deepening our connection with fans, new and old, around the world.”