IMG to helm global licensing push for McDonald’s

IMG has signed a multi-year deal as McDonald’s exclusive global licensing representative.

IMG will work closely with McDonald’s to develop a wide range of licensed products and experiences globally, drawing inspiration from the brand’s ‘legacy, global scale and visual identity’ to develop an authentic, culture-forward licensing slate.

“McDonald’s is at its best when we invite our fans to make the brand their own,” said Jennifer DelVecchio, Senior Director of Global Alliances at McDonald’s.

“IMG has an incredible reputation in the licensing industry. We’re excited to bring our fans unique licensing opportunities that further connects our brand with their fandoms. We have only begun to scratch the surface with our licensing and cannot wait to see the places we will go with IMG at the helm.”

Ricky Yoselevitz, Senior Vice President of Licensing at IMG, added: “Few brands can claim to truly shape culture the way McDonald’s does. With an unmatched presence across media, music, sports, fashion, and more, McDonald’s is deeply woven into our social fabric.

“We are excited to combine our expertise with McDonald’s unparalleled brand reach and recognition to create a robust, meaningful licensing program. From buzzy fashion ranges to one-of-a-kind collaborations, every launch is sure to resonate with global audiences in a way that only McDonald’s can.”