IMG to helm licensing push for Fall Guys in EMEA and Brazil

Devolver Digital has appointed IMG as its exclusive licensing representative in Europe (excluding Italy), the Middle East, Africa and Brazil for global gaming brand, Fall Guys.

Under the multi-year agreement, IMG will work closely with Devolver Digital and Fall Guys’ publisher Epic Games to further expand the brand and deliver engaging products and experiences for its active online community.

“IMG is a global licensing agency whose reputation and results precede it, and with good reason,” said Fée Heyer, Head of Global Licensing & Partnerships at Devolver Digital.

“Representing massive gaming brands targeting similar audiences, IMG is the perfect partner to further expand the Fall Guys consumer products programme throughout EMEA and Brazil, one of the fastest-growing gaming markets in the world. We are excited to work with IMG to develop the Fall Guys licensing programme across these regions.”

Adam Steel, Senior Director of Licensing, IMG, added: “Few games have embedded themselves in mainstream culture as quickly and effectively as Fall Guys. Its innovative gameplay and widespread popularity have set a new standard in the industry, inspiring others to follow in its footsteps.

“We are excited to work with this pioneering team and help expand the brand into new categories and markets.”