International Olympics Committee and Looney Tunes unite for consumer products programme

Warner Bros. Discovery Global Consumer Products has teamed up with the International Olympic Committee for a Looney Tunes consumer products program.

Set to roll out now through to 2026, the range sees Looney Tunes characters star in country-specific merchandise for the US, Italy, Australia, New Zealand, Poland, Spain, and Mexico – plus Paralympic Team X Looney Tunes merchandise for the US and Brazil.

In each country, WBDGCP will work with licensees across all major product categories, including Fashion and Sportwear, Toys, Collectibles, Sporting Goods, Beauty and Grooming, Home and Seasonal.

Licensees and retailers currently signed on to participate includes Honav USA, Fanatics, Outer Stuff, Franco Mfg., Accessory Innovations, Ferrara Candy Company and more in the United States. The roster also encompasses Jóma in Spain, BIG W in Australia, The Warehouse in New Zealand as well as Carls Jr., Hockey Exportprint, Regalos Siglo XXI and Blackstorm in Mexico. Reserva, Grow, Club Comics, Kameleon Bags in Brazil are also on board, along with others in Poland and Italy.

“Sports is in the DNA of the Looney Tunes and there is no bigger sports stage than the Olympics,” said Robert Oberschelp, Head of Warner Bros. Discovery Global Consumer Products.

“The Looney Tunes embody the spirit of the Olympics and exemplify teamwork, camaraderie, athleticism, and competition making them an ideal licensing partner for the IOC. Together the products collection will engage audiences of all ages in a fun and playful way and hope to inspire the next generation of fans.”

Anne-Sophie Voumard, Managing Director of IOC Television & Marketing Services, added: “Through the licensing collaboration with Warner Bros. Discovery Global Consumer Products, the timeless charm of Looney Tunes characters will add to our celebration of the Olympic values: the power of sport, the power to create friendships, to cultivate respect and to bring the world together in the pursuit of excellence.”