“We want to be the number one adventure brand for kids”: Dinoski’s Will Chapman on Paw Patrol, licensing myths and bringing something new to outerwear

We caught up with Will Chapman, Creative Director and Co-Founder at Dinoski, to learn more about the origins of the firm, and why licensing was always a key part of the plan.

“It’s been one of the hardest creative adventures of my life”: Inside Shaun the Sheep’s Circus Show with Circa’s Yaron Lifschitz

Yaron Lifschitz, CEO and Artistic Director at Circa, tells us about the creative process behind bringing the iconic Aardman brand to life in the form of contemporary circus.

KidsKnowBest’s Joel Silverman on creativity, grabbing attention and his dream client

We caught up with Joel Silverman, CEO and Co-Founder of KidsKnowBest, to find out more about how the firm is working with brands to help them understand, create and reach their target audience.

Samira Henley on Jewel Branding’s clients, IP and upcoming showcase

Jewel Branding’s VP of Brand Licensing, Samira Henley, on standing out, selling out and staying creative

“If music publishing is a loaf of bread, we’re the crumbs!”: Sunny Side Up’s Michael Gottlieb on the blood, sweat and tears behind lyric licensing

We caught up with Michael to learn more about his history in licensing, the origins of Sunny Side Up, and why creativity is the secret to successful lyric licensing.

Sophie Bloomfield on inspiring designers – and launching a business in the pandemic

Licensing stalwart Sophie Bloomfield talks about connecting with brands and having ideas

Artisan designer Julie Dodsworth on becoming a brand – and the one thing which she’d love to work

With her artwork on a plethora of household items, we spoke to Julie Dodsworth about her journey, values and Everyday Rules.

Aardman’s Ngaio Harding-Hill on the creative challenges involved in building live events around silent characters

We caught up with Ngaio Harding-Hill – Head of Attractions and Live Experiences at Aardman – to find out more about Shaun the Sheep’s first foray into the circus and explore how she brings iconic silent characters to life on stage.

HYPE. Creative Director Liam Green on bringing LEGO Ninjago into streetwear

We caught up with HYPE. Co-Founder and Creative Director, Liam Green, to learn more about the design behind the range, and why licensing has helped elevate the fashion brand to new heights.

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